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September 10, 2012

How Branding Sold America on Obama

The iconization of Obama on the other hand, the proliferation of appearances,
merchandising and photo and video made many Americans feel as if they knew him, when in reality they knew next to nothing about him. This technique is commonly used by celebrities to create the veneer of familiarity, without the substance. -- Sultan Knish

Posted by gerardvanderleun at September 10, 2012 7:22 AM. This is an entry on the sideblog of American Digest: Check it out.

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