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September 26, 2012

Green Has Lost Its Glow

Word Around the Net: THE UNGREENING
Although "green" advertising mostly annoys customers and has not been very successful in terms of sales, products that were considered environmentally friendly had been. Lately? Not so much. Advertising Age put out this info graphic to help illustrate a recent study:
lower-tolerance-for-green.jpg

Posted by Vanderleun at September 26, 2012 11:07 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

Finally some good news from polls. I wonder what D/R sampling was? Also an acknowledgment that public's BS detector is still operational, which is a very good sign for political polling.

Posted by: stephen b at September 26, 2012 11:20 AM

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