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November 29, 2011
"You never actually own a Patek Philippe. You merely take care of it for the next generation."
The target demo is not the 1%; the target demo is the Aspirational 14%.They know they are supposed to like quality and goodness and etiquette and discretion, but no one ever taught them what those things look like, so when someone does point it out to them they will go all in. Hence: anything in Trading Up. And they don't care about the next generation. Not really. They don't want them to be eaten by zombies but anything past 2069 is of no consequence. What they do care about is how a product brands them, what it says about them now, now that time is running out. Can't afford to be subtle, which is the same thing as saying I'm willing to pay $10000 to get the message across. There's a difference between what the brand is and what the brand says about you. You'll pay 10x for the former and 100x for the latter. -- The Last Psychiatrist: Luxury Branding The Future Leaders Of The World
Posted by gerardvanderleun at November 29, 2011 9:01 AM. This is an entry on the sideblog of American Digest: Check it out.
Your Say
I inherited a Patek from my father. It had been given to my grandfather about 60 years ago by his law partner, and inscribed. I want to leave it to my son. I don't usually wear a watch, and I took out the Patek last year to wear to my mother's funeral. But, it didn't work.
Next time I went to New York, I took the Patek to the Factory repair office in Rock center (1 not 30). They had to send it to Switzerland because it is so old. After 6 weeks or so they sent me an estimate. Reading the estimate waas quite interesting.
A new similar Patek would be about $25,000. The repair estimate for what is basically a cleaning and refurbishing, was a substantial fraction of that amount. After I picked up my jaw, I agreed to the estimate.
My coclusion is that you don't really own a Patek, the factory owns you.
Posted by: Fat Man at November 29, 2011 9:15 PM
I am at a crossroads in my career. I am in the middle of applying for law school, but I really want to write. Is there a field that can combine the two, or do I choose one over the other? I am not looking to practice law, that much I know about myself. I want to do something that is challenging, fun, creative and meaningful. I fear that I have to give up writing in order to fullfill a working life..
Posted by: textbooks at March 13, 2013 2:26 PM
So I accidentally deleted the joomla folder. But the database its still there untouched..Is it posible that I re-install joomla and connect it with the old database and have all my articles and files back as it was?.
Posted by: Potenzmittel at July 5, 2013 2:19 PM