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September 17, 2011

Last Years Apples and Pantone color 12-0752

Sales records show that bananas with Pantone color 13-0858 (otherwise known as Vibrant Yellow)
are less likely to sell than bananas with Pantone color 12-0752 (also called Buttercup), which is one grade warmer, visually, and seems to imply a riper, fresher fruit. Companies like Dole have analyzed the sales effects of all varieties of color and, as a result, plant their crops under conditions most ideal to creating the right 'color.' And as for apples? Believe it or not, my research found that while it may look fresh, the average apple you see in the supermarket is actually 14 months old. -- How Whole Foods "Primes" You To Shop | Fast Company

Posted by Vanderleun at September 17, 2011 5:51 PM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

I'm confused. I buy my banambas as green as possible, because even then they are putrifying within 5 days, to my Kellogg's Smart Start's dismay.

P.S. I'm told on good authority that Warhol's Cavendish was Joe Pantoliano 57-8669.

Posted by: Velociman at September 19, 2011 5:39 PM

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