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September 13, 2009

Newsweak's "Profit Plan" -- Milk Our Remaining Fools for More!

Next Week: Same cover but with an Asian baby? If it wasn't for dentists and ACORN offices, nobody would by this shit.

At Newsweek it's never "Our covers are creepy Newspeak. Our copy is crap. Our way-new design dreadful. Our attitudes are moronic and all we do is printed on coated toilet paper." Nope. It's that there are fewer and fewer people dumb enough to subscribe so we'll dump more by doubling the cost.
Money-losing Newsweek hopes to break even by 2011 and plans to as much as double its subscription rate over the next two years, the magazine's top executive said Friday. Ann McDaniel, managing director of Newsweek, which is owned by The Washington Post Co., said the magazine will aim for a "smaller base of very committed subscribers and get more money from each of them," while speaking at The Post Co.'s annual shareholders meeting at the company's D.C. headquarters. -- Newsweek Shifts Focus to Fewer, Higher-Paying Subscribers - washingtonpost.com

Long, long ago Newsweek was a great magazine gig. These days it's just another roach motel for hacks, flacks, and whacks where the slugs check in but they don't check out.

Posted by Vanderleun at September 13, 2009 9:51 PM. This is an entry on the sideblog of American Digest: Check it out.

Your Say


Posted by: Fat Man at September 14, 2009 7:33 AM

This is their 'increasingly more selective' circulation

Posted by: narciso at September 14, 2009 9:19 AM

NewsWeek was that magazine a bit to the left of Time, which doesn't leave it much of anywhere to go these days.

Posted by: chuck at September 14, 2009 12:34 PM

My 15 year old daughter's class was given the racist/baby article to read. They had to write about it. What my daughter wrote, trashing the article, was much more perceptive than the article itself. The whole class agreed that the article was a waste. They would have said the same about the entire zine. This gives me a little hope for the future.

Posted by: Harry at September 14, 2009 6:40 PM

If the white baby is racist then the white adult is.

So shut up, you racists.

Posted by: Mikey NTH at September 15, 2009 7:22 AM

If it's OK to be gay because it's an inborn trait, should'nt it be OK to be a racist because it's an inborn trait?

Posted by: adagny at September 15, 2009 10:40 AM

on February 6, 2009 Great post. Killer headline skceud me right in.I thought your comments were insightful, and I think the strategy you mention makes a lot of sense. Many in the mom and dad generation are just getting to the table in terms of social media but really love the idea that they are hip enough to get it.

Posted by: Bob at July 14, 2012 10:33 PM

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