August 23, 2009
Millions of Americans have received emails and read blogs and commentary on social media sites and never realized that what they were reading was carefully crafted marketing messages from the government — paid for with their tax dollars and manipulating them to support government agendas, programs and legislation.
Today’s news exposed that the White House had hired a private social marketing firm to distribute mass emails and unsolicited spam to sell President Obama’s health care plan. The firm, GovDelivery.com —“the email and digital subscription management company for the government” — hired last January by the White House, has handled social marketing emails to sell the administration’s campaigns on a range of issues, including its Supreme Court nominee and healthcare reform. --Junkfood Science: Online social media — marketing in disguise
Posted by Vanderleun at August 23, 2009 7:49 AM. This is an entry on the sideblog of American Digest: Check it out.