October 19, 2003

A Choice Not An Americano

At 7-Eleven's new "hot beverage stations," customers will have a choice of more than 1,300 combinations. A minimum of five varieties of coffee, four flavored syrups, seven different tea bags, five toppings, creamers, sweeteners and all types of milk will be available at each station. 7-Eleven's customers will make the drinks themselves, guided by store suggestions, thus avoiding waiting in line to order. The drinks will cost about $1 per cup instead of the typical coffeehouse prices hovering between $3 and $4.
Now if they'd just add WiFi and sofas in the parking lot, Starbucks would be history.

Via: BoingBoing

Posted by Vanderleun at October 19, 2003 1:44 PM
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