November 21, 2007

The News About Newspapers Is "not that bad, it's worse"

deep%2Bdive.jpgTim Oren's Due Diligence notes in The Newspaper Biz: From 'Controlled Flight into Terrain' to 'Flat Spin'

Having grown up in a General Motors family during the 60's and early 70's, this sounds familiar. Arrogance on the part of both management and labor, a belief the customers have no alternative but to keep paying increasing costs and accept the (low) quality on offer, followed by the arrival of competition to feast on the disgruntled customer base.

Silicon Alley Insider piles on with Newspaper Ads Tank Again, Industry Shrinking Fast

"Newspapers did a brilliant job of ramping their sales smoothly throughout the 1990s by boosting ad rates at will. Those remarkably consistent and predictable sales gains were derailed by the arrival of Internet and other disruptive, new technologies that give readers and advertisers unprecedented media alternatives. Seemingly dumbfounded by the arrival of serious competition for their audiences and advertising revenues, newspapers have been struggling for more than a decade, with meager success, to regain their relevance and economic vitality."
Say goodnight Gracie.

Posted by Vanderleun at November 21, 2007 11:09 AM
Bookmark and Share



"It is impossible to speak in such a way that you cannot be misunderstood." -- Karl Popper N.B.: Comments are moderated and may not appear immediately. Comments that exceed the obscenity or stupidity limits will be either edited or expunged.

I just bought a package of undershirts. The formerly blank piece of cardboard that formed the structure of the package had a nice ad for a washing product with a discount coupon. Somebody is thinking.

Posted by: scattershot at November 21, 2007 8:01 PM