Hungry for "younger, hipper audience."
Who says there's no good news?
NEW AL GORE TV HOPES TO AVOID 'LIBERAL' LABELWe wonder how much this insider was paid to deliver this message to the Gore Squad? Anything over 25 cents and two Wheaties boxtops was too much. Perhaps they sat down and watched a few hours of news programs on PBS, NBC, CBS, ABC and those guys selling knives over on Home Shopping. Lots of competition out there for any TV company that bills itself as "liberal."NEW YORK (AdAge.com) -- Former Vice President Al Gore and a group of investors have plans to launch an all-news channel, but it won't be a liberal alternative to Fox News. Instead, it will be aimed at the under-25 crowd.
"Liberal TV is dead on arrival," said an insider advising Mr. Gore and his team. "You just can't do it."
But perhaps this was
Gore's plan all along. He's working the Salon.com Investment Method That's the method that says the only way to the only way to winkle seed money out of liberals with far too much of it is to assure them that:
1) It is for a "good cause",
2) It is a sure fire bet to lose money
3) It will, dare I say it?, SAVE THE PLANET! Only under these perverse circumstances, are certain folks willing to open their checkbooks.
Al had a lot of success with this during his run for President and he go "so close" that certainly he'll come up a winner this time. Due dilligence that looks too closely at his resume for those entries about companies he has run and the years that he has spent in the private sector is just too tedious to contemplate. Better, much better to kick back and envision about the "Al Gore Media Empire."
Now that Gore's gotten his seed capital, it is time for Round Two. Round Two is the part where you assure people with even bigger checkbooks that: "It won't really lose money, we were just saying that."
And what better way to convince people that your media turkey is really a swan than to trot out your "way new business plan" -- the youth market. After all, everybody knows that the American youth market gets absolutely no attention whatsoever from the American media. Why it is a gold mine, an unexplored gold mine.
Of course, the truth is that the youth market of America has been stripmined down to the bedrock via every media known to marketingdroids right down to DVDs being glued to popcorn bags at the movies.
Nevertheless, the question remains whether or not "a professional news operation reaching an aware, younger, hipper audience" can be brought to break-even by the stunningly numbing Al Gore?
Will it be The Daily Show 24/7?
Will it run clips of Al's music videos in heavy rotation?
Will it hoover endless piles of liberal investors' discretionary income into the bottomless pit of Al Gore's business plan? We certainly hope so. Anything that keeps this man out of office and away from reinventing the Internet will, dare I say it, SAVE THE WORLD!
Posted by Vanderleun at October 14, 2003 7:13 AM