April 16, 2004

There Goes Volvo's Safety Cred


The LegoVolvo: Unsafe Just Standing Still.

File it under unfortunate concepts and more unfortunate press releases

Volvo Cars of North America, LLC (VCNA) and LEGOLAND California are joining forces to promote driving safety and family values. As part of the recently announced partnership agreement between the subsidiaries of the two Scandinavian icons, a replica of Volvo's award-winning SUV, the Volvo XC90, was constructed of LEGO's famous modeling bricks. The Volvo XC90 made of LEGO bricks was unveiled today at the New York Auto Show.
A Volvo (previously thought of as a "very safe car") made out of Legos? Oh, that sounds solid. Yes, when I think of Legos I think of things more permanent than the Pyramids. I think of structures immune to the ravages of time and the elements. I think of.... Well, I think of my stepson who was just in here with a wild Lego assemblage purporting to be a new, heavily armed version of some alien Death Star. He was showing me how the laser cannon on the wing swiveled around and.... whoops, the wing fell off. Oh well, back to the assembly line.

So count me among those spoilsports who don't find that Legos + Automobiles = Safety. I don't care how much Volvo's demented marketing types insist on it.

And as for what this whole thing has to do with "family values" color me confused. Unless, of course, there's the fun to be had when Junior starts to disassemble the family car on the Interstate.

Those Iconic Swedish Companies: What a laugh riot.

Link: Special LEGO-version of Volvo XC90 unveiled at New York Auto Show

Posted by Vanderleun at April 16, 2004 12:12 PM | TrackBack
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