January 19, 2004

Not an "If." A "When?"

There's always room for more reality at Reality Check!

But while new! improved! magazines are popping up like strange mushrooms in the compost heaps of the fevered publishing mind, other older and less cutting edge magazines are grasping for readers with every conceivable offer. Esquire recently saw fit to send us an offer so low that we doubt we'll be paying for the postage. So desperate is it to add circulation that our current 'Professional Discount' would allow us to subscribe to a year of Esquire ("Cover Price: $36.00") for $5.99!

But wait! That's not all! If we want to "lock in the savings," we can check the box that gives us 2 years for $10.99!

But wait! That's still not all! We can be billed for 3 monthly payments of $2 each. That works out to $6.00 which leaves Esquire owing us $0.01. No mention of how they plan to square this subtle ripoff.

The current editor of Esquire, David Granger, is noted for blathering here and there about the industry on the miraculous rise in Esquire's circulation since he took over. If these are the deals he's cutting there's no miracle involved.

As for us, we'll wait for the next offer from Esquire which, judging from this one, will offer to pay us $1000 a year to subscribe to the magazine.

And that's just around the corner in the magazine industry. Not an "if," but a "when."

Posted by Vanderleun at January 19, 2004 8:57 AM | TrackBack
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