April 16, 2004


Mr. Hyman Schnaterfunkensprunk of Lighthouse Point, Florida, will be
paying $250 a year to have his name on his Hummer."

For Immediate Release

April 16,2004

Fred O. Dickenson, Executive Director of the Florida Department of Highway Safety and Motor Vehicles shared a podium in Fort Lauderdale today with Governor Jeb Bush announcing the roll-out of the much anticipated "Bigger Vanity Plate Program (BVPP)"

The program, first suggested by Dickenson in May, 2003, allows motorists in Florida to obtain vanity license plates of up to 250 characters. "Floridians have often complained that all the best plates are gone because of a limit on characters," Dickenson remarked. "Those days are over. Now the citizens of our great state can come back to the DMV again confident that their rights to express themselves on our highways have been protected."

Governor Bush praised Dickenson for "his vision and insight in conceiving of and making this program a reality. And it wasn't just the imagination of Fred that made it happen, it was his knowledge that this was not only possible, but profitable. It makes for a rare marriage of good government and good business."

At a fee of $10 per year per letter, BVVP is projected to bring in more than $4 billion annually to the state's treasury.

"It is our hope," Governor Bush concluded, 'that other states in similar financial straits will see this program as something to emulate. Since it is clear that all Americans will in the very near future drive SUVs, it's time government made license plates that fit the dreams and asperations of our people."

Link: PERSONALIZED PLATES - Florida DMV - FL DMV - Florida Department of Motor Vehicles

Posted by Vanderleun at April 16, 2004 3:31 PM | TrackBack
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