October 12, 2003

Question of the Day Answered

Mark Frauenfelder asks on Boing Boing:

"Why were computers beige colored? Why were most personal computers colored beige? I seem to remember reading that some researchers (at 3M?) used focus groups to determine that beige was the most non-obtrusive color to use in an office setting, but I can't find a reference. If you know, email me at mark@well.com.

Mark, the reason computers are beige is that right after IBM got into bed with Microsoft, IBM found itself lying on its back and thinking, "Beige. I think I'll paint the computers beige."

Posted by Vanderleun at October 12, 2003 12:58 AM | TrackBack
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