The Baby Boomers -- We Not Getting Older We're Just Getting Blinder: Ford to Bold Fonts Inside Vehicles to Help Drivers
Ford will bold and thicken characters on many interior controls across its lineup beginning with the Ford Edge and Ford Explorer next year, making it easier for people of all ages, particularly aging Baby Boomers, to read display fonts."Have you seen a Ford lately?" No, that's okay. Hop in a take it for a spin. Posted by Vanderleun at June 21, 2011 10:02 PM
I want the Edge, kids want 4 door Jeep Wrangler. Midlife crisis keeps pointing me toward Jeep.
Posted by: RedCarolina at June 22, 2011 6:05 AMYeah, this is part of the trend in marketing and advertising that realizes their primary buyers are getting older, and the population is aging. Boomers are getting to be old people but they do not want to be reminded of that.
So companies are changing things subtly, lowering shelves, widening aisles, changing fonts and logos, making things more visible and easier for old eyes to handle, without announcing anything.
Whether or not this will change advertisers to target older audiences or not remains to be seen. For 40 years the conventional wisdom has been to focus on the young despite the fact that they don't have money to buy things.
Posted by: Christopher Taylor at June 22, 2011 11:36 AMConsumer electronics almost always has small white lettering on black. About the only thing worse for seniors would be black on black.
And the scheme can't be easy on younger eyes either.
As long as all manufacturers stick to that color scheme none suffers.
Posted by: KTWO at June 22, 2011 3:29 PM
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