The term "recession" was recruited to gloss over the fact 1938 was a re-Depression year.
Once again people bought the cheapest car on the lot, which in Plymouth's lineup was the six cylinder, two-door, ultra-spartan Business model. The right hand tail light and a windshield wiper—singular—were among the optional extras. Plymouth was a well built, reliable, low-price car so customers bought despite disliking its bloaty, bug-eyed look . When Plymouth realized what was going on, they renamed it the Roadking. The two-door shown below was priced at $11,323 in 2013 dollars. - - ol remus and the woodpile reportPosted by gerardvanderleun at January 5, 2014 9:33 AM