January 5, 2014

1938 Plymouth: "The cheapest car on the lot"

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The term "recession" was recruited to gloss over the fact 1938 was a re-Depression year.

Once again people bought the cheapest car on the lot, which in Plymouth's lineup was the six cylinder, two-door, ultra-spartan Business model. The right hand tail light and a windshield wiper—singular—were among the optional extras. Plymouth was a well built, reliable, low-price car so customers bought despite disliking its bloaty, bug-eyed look . When Plymouth realized what was going on, they renamed it the Roadking. The two-door shown below was priced at $11,323 in 2013 dollars. - - ol remus and the woodpile report

Posted by gerardvanderleun at January 5, 2014 9:33 AM
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Shouldn't that be $684.99?

Posted by: chuck at January 5, 2014 9:52 AM

I bought a low mileage '37 in 1950 for $75 to get additional passenger space, then sold my mint '34 Plymouth coupe for $100. Drove the '37 through my last three years of college, including a number of summer road trips, all without a hiccup. Traded it in for a great '49 Plymouth after graduating from college. Never had a problem with Pymouths.

Posted by: BillH at January 5, 2014 9:59 AM

When you look at the survival rate,the Plymouths dont do well. There are many many more 1938 Fords than Plymounths still in existance

Posted by: bgarrett at January 6, 2014 4:54 AM

bg - Perhaps that's because owners drove their Plymouths until nothing was left of them, while the conked out Fords piled up in the barns and junk yards for the restorers to rescue.

Posted by: BillH at January 6, 2014 8:04 AM
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