Johnnie Walker's Walk: The Spirits of Free Enterprise
An ad? Five minutes? Yes. And worth every second.
It ostensibly sells whiskey, but it also sells freedom and the enterprises freedom enables. As AdAge's AdFreak says.
Best ad of the year so far? It just might be this brilliant five-minute-plus spot by BBH London, in which Robert Carlyle, in a single continuous take, narrates the progression of Johnnie Walker whiskey from the backroom experimentation of a humble shopkeeper to the multinational powerhouse it is today. The combination of bagpiper abuse, well-timed visual cues, pitch-perfect writing and music, and Carlyle's charisma keeps the mini-movie chugging right along. (When was the last time you sat through an ad this long, and one that really just puts in motion the boring brand-history page from the Web site?) It's also nice to see the renowned gloomy Scottish countryside put to good use. -- AdFreak: A stroll through history with Johnnie Walker
Best ad of the year so far? Best ad of the century so far, I'd say. I'm off to buy a bottle or two to do my part in keeping this company going and going and going...[HT: Richard at The Belmont Club who uses the ad for other purposes, but that just shows how smart the ad actually is.]
Posted by Vanderleun at August 6, 2009 6:14 PM