September 17, 2016

The State of the Net, 2016


The 2016 edition of Mary Meeker's annual Internet Trends report covers today's Internet growth and an in-depth look at the following:

• Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.

• Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have slowed.

• In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.

• Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.

• New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies.

• In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.

• Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.

• More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.

• Transportation is being re-imagined, as the rise of car computerization, autonomous driving, and sharing transform our understanding of mobility.

• Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, and on-demand transportation.

• The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.

Posted by gerardvanderleun at September 17, 2016 12:36 PM
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"It is impossible to speak in such a way that you cannot be misunderstood." -- Karl Popper N.B.: Comments are moderated and may not appear immediately. Comments that exceed the obscenity or stupidity limits will be either edited or expunged.

More efficient and often more convenient than typing, voice-based interfaces are ramping quickly. Does this mean we soon will be able to actually talk to each other directly, and not just exchange print messages? Will wonders never cease. (Extracted from a telegraph users diary circa 1876.)

Posted by: BillH at September 17, 2016 9:18 AM