There's an arcanel dust-up going on today with Jeff Jarvis and the esteemed Doc Searls putting the smackdown on Seth Godin for his web-breaking worship of the "very special and they don't suck" PDF files handed out by ChangeThis.
Yes, yes, I know that's it is all just a bit too much "inside-blogball," but bear with me. Seth makes much of the muchness about why the Change This PDFs don't suck because "We spent weeks meticulously designing a PDF layout that is specifically designed to look beautiful on the screen. A layout that is a joy to read." He's right. But then again, he should be paying more attention to the Change This main page and its layout where today we see:
I trust Ms. Suitt is a calm person, otherwise I'm thinking LawSuitt.
I remain agnostic on the PDF vs. HTML issue, but I don't think this would have happened in PDF.
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UPDATE: Results!
The text in the graphic above now reads:
30-November | The Art of Alpha Female Blogging
Halley Suitt | As blogging has crept into the mainstream, the question's no more "what's a blog", but why or how... more ยป
