July 22, 2003

The Canary in Big Media Coalmine

The New York Daily News reports that:Rather Ratings Crash Causes Mystify Boss

HOLLYWOOD - CBS News President Andrew Heyward admitted yesterday that he had no answers to why the "CBS Evening News with Dan Rather" continues to struggle in the ratings.

But he stood by Rather, who has been at the helm of the newscast since 1981.

The newscast runs a poor third among the networks and a few weeks ago logged its lowest ratings in at least a decade, if not ever.

"I'm frankly a little bit puzzled by it," Heyward told members of the Television Critics Association yesterday.

Could the cause be pilot error? Or could Rather be the proverbial canary?

First to fall over when the atmosphere is less than perfect
Your sensibilities are shaken by the slightest defect
You live you life like a canary in a coalmine
You get so dizzy even walking in a straight line."

- - Sting

Posted by Vanderleun at July 22, 2003 11:20 AM
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