May 2, 2004

Type Cast

Not Big Caslon, but rather Very Big Caslon: those of you strolling through midtown Manhattan may want to stop and visit the largest font of type I've ever seen -- maybe the largest in the world -- located in the lobby of the Time Warner building at 1271 Avenue of the Americas.

The 13 x 6 1/2 foot sculpture, a showing of William Caslon's eponymous 471, was originally commissioned by Time magazine. -- From Typographica : Very Big Caslon

Posted by Vanderleun at May 2, 2004 11:14 PM
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Greetings: My dad, Amos Bethke, who worked for the company for many years, set the type face up after being requested to do so by Time & Life exec's. Printing was his avocation and hobby. He had his old Washington style press in the basement of his home. He thought Caslon 471 was the most elegant and beautiful type face ever designed by man. His son, Peter and our offspring are very proud of his accomplishment. I have his original encased type layout and it pleases me very much when I look at it.

Posted by: John Bethke at February 10, 2014 12:18 PM