October 4, 2009

American Thinker: The Obamas Violated First Three Rules of Selling

Of course Barack and Michelle Obama failed in Copenhagen. Their strategy could not possibly succeed. In their academic arrogance, they thought they could sell a product they clearly do not believe in (the United States) and moreover, they could do so by stressing the benefits to the seller (Chicago) and not the buyer (the IOC). And to top it off, they committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer. ... The bottom line is this: this was an Obama epic fail period. They were the sales force, they were the focus of the sales presentation and they were the product. The Obamas were there to sell the Obamas with the Obamas. All Obama all the time.

And the world said, "No thanks."

Posted by Vanderleun at October 4, 2009 10:43 AM
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