[On the eve of this year's Trumpian Super Tuesday it might be good to look back at my 2014 suggestion for rebranding....]
An American, one of the roughs, a kosmos,... No sentimentalist .... no stander above men and women or apart from them...
-- Whitman, Leaves of Grass (1855)
“I am not an American, I am THE American.”
-– Mark Twain
Remember when Hillary Clinton, during her last attempt to rule the world, stopped calling herself a “liberal” and rebranded herself as a “progressive?”
It was Clinton's desperate attempt to crawl out from under the vast heap of crap she and all the other “liberals” had piled on themselves -– notably during her own husband's administration. And who, when trying to run, wanted to have that old "liberal" ball and chain around her thick ankles? Not Hillary.
By 2007 “Liberal” had become so drenched in sewage liberals could only clean it through “rebranding.”
The new/old brand name chosen was 'progressive.'
And it worked for them -- and for Obama -- just long enough to get them elected the first time by a credulous public who had seemingly never heard "progressive" before.
“Progressive...” it sounded so, well, hopeful. It was, after all, not "trans-" but "pro-"gressive.
After all, who can be against “progress?” Who is not pro "pro?"
Who, that is, except the vast majority of older Americans who had seen the wreckage that the progressives' “progress” had wrought wherever it touched down on the American landscape.
Still, the recloaking of ye olde “liberal” wolves inside of the “Progressive Sheeps' Clothing” worked well enough with the young and stupid as well as the old and malicious.
"Progressive" caught on because it junked “liberal” but didn't say “socialist.” At least not in so many syllables.
That was then. Now, of course, “progressive” as a brand has become synonymous with cheats, control-addicts, the walking brain-dead, and the power junkies that want to tell you all about the bad McDonalds Happy Meals in condom chewing San Francisco.
Today "Progressive" is as dead as Hitler's charred corpse smoldering in a ditch outside the bunker on Pennsylvania Avenue. But “progressives” don't know they're crispy critters because they can't entertain any ideas that were minted ye olde Soviet Union. So let's let them keep it.
Let those bitter aging boomers cling to their Darwins and their "progressive" programs and labels. Progressives, after all, are the queens of worthless labels.
What we need to do is a little “rebranding” of our own in order to blunt the brain-dead attacks that keep coming from the attack poodles of the left. Attacks that when examined are all aimed at the label “Conservative” or “Republican.”
"Conservative." "Liberals." These two categories are not the same. Not all “Conservatives” are “Republicans,” and – unfortunately for the life expectancy of the Republican party – not all “Republicans” are “Conservative.”
Let's dump both brands.
I don't know about you, but I do not consider myself either a “Conservative” or a “Republican.” Never have. I consider myself to be one thing and one thing only:
I AM AN AMERICAN.
Always have been.
Always will be.
Couldn't be anything more.
To call me a Conservative is to miss the point.
To call me a Republican is to mistake me by a mile.
To call me an AMERICAN is to know me down to the bone. I suspect this blunt fact is true of all those who term themselves “Independents,” all those who call themselves “Conservative,” all those who joined the Tea Party, they and all the others who,
Came from the hills and mountains,
The valleys and the plains ,
Some were kind and gentle,
And some too wild to tame.
That's who we are and that's who we shall always remain -- Americans.
A single, obvious, and overarching word to cover a wide, wide tent:
Americans all regardless of race, color, creed, or national origin.
Let's rebrand ourselves from this point forward:
When you are called a Conservative, you reply, “No, I am an AMERICAN.”
If someone tries to tar you with the label “Republican,” you must correct them by saying, “No, I am an AMERICAN.”
If they say you are arguing from Republican or Conservative views, point out to them that you are arguing from AMERICAN views only.
Do that consistently and we can all look forward to future disputes and elections that pit the “Progressives” against the AMERICANS. I know which way I'd bet.
It's a big country. If we call ourselves "AMERICANS" we're going to need a bigger tent.
Failing to fetch me me at first keep encouraged,
Missing me one place search another,
I stop some where waiting for you