May 6, 2012

Bigger Tents: On Rebranding "CONSERVATIVE" and "REPUBLICAN" with "AMERICAN"

An American, one of the roughs, a kosmos,... No sentimentalist .... no stander above men and women or apart from them...
-- Whitman, Leaves of Grass (1855)

“I am not an American, I am THE American.”
-– Mark Twain

Remember when Hillary Clinton, during her last attempt to rule the world, stopped calling herself a “liberal” and rebranded herself as a “progressive?”

I do.

It was Clinton's desperate attempt to crawl out from under the vast heap of crap she and all the other “liberals” had piled on themselves

– notably during her own husband's administration.

And who, when trying to run, wanted to have that old liberal ball and chain around her thick ankles?

Not Hillary.


By 2007 “Liberal” had become so drenched in sewage liberals could only clean it through “rebranding.”

The new/old brand name chosen was 'progressive.'

And it worked for them and for Obama just long enough to get them elected by a credulous public who had seemingly never heard "progressive" before.

“Progressive...” it sounded so, well, hopeful. It was, after all, not "trans-" but "pro-"gressive.

After all, who can be against “progress?” Who is not pro "pro?"

Who, that is, except the vast majority of older Americans who had seen the wreckage that the progressives' “progress” had wrought wherever it touched down on the American landscape.

Still, the recloaking of ye olde “liberal” wolves inside of the “Progressive Sheeps' Clothing” worked well enough with the young and stupid as well as the old and malicious.

"Progressive" really caught on because it junked “liberal” but didn't say “socialist.” At least not in so many syllables.

That was then. Now, of course, “progressive” as a brand has become synonymous

with cheats, control-addicts, the walking brain-dead, and the power junkies that want to tell you all about the bad Happy Meals in condom chewing San Francisco.

As a brand, "Progressive" is as dead as Hitler's charred corpse smoldering in a ditch outside the bunker on Pennsylvania Avenue.

But “progressives” don't know they're crispy critters because they can't entertain any ideas that were minted after 1965 in the Soviet Union.

So let's let them keep it.

Let those bitter aging boomers cling to their Darwins and their "progressive" programs and labels.

What we need to do is a little “rebranding” of our own

in order to blunt the brain-dead attacks that keep coming from the attack poodles of the left.

If you look at these attacks are targeted they all are aimed at the label “Conservative” or “Republican.”

Now we all know that these two categories are not the same.

Not all “Conservatives” are “Republicans,” and – unfortunately for the life expectancy of the Republican party – not all “Republicans” are “Conservative.”
Let's dump both brands.

I don't know about you,

but I do not consider myself either a “Conservative”

or a “Republican.”

Never have.

I consider myself to be one thing and one thing only.

I AM AN AMERICAN.

Always have been.

Always will be.

Nothing less.

Couldn't be anything more.

To call me a Conservative is to miss the point.

To call me a Republican is to mistake me by a mile.

To call me an AMERICAN

is to know me down to the bone.

I suspect this blunt fact is true of

all those who term themselves “Independents,”

all those who call themselves “Conservative,”

all those who joined the Tea Party, they and all the others who,

Came from the hills and mountains, 

The valleys and the plains
,
Some were kind and gentle, 

And some too wild to tame.

That's who we are and that's who we shall always remain

-- Americans.

A single, obvious, and overarching word to cover a wide, wide tent:

Americans.

Americans all

regardless of race, color, creed, or national origin.

Let's rebrand ourselves from this point forward:

When you are called a Conservative, you reply,

“No, I am an AMERICAN.”

If someone tries to tar you with the label “Republican,”

you must correct them by saying,

“No, I am an AMERICAN.”

If they say you are arguing from Republican or Conservative views, point out to them that you are arguing from AMERICAN views only.

Do that consistently and we can all look forward to future disputes and elections that pit

the “Progressives” against the AMERICANS.

I know which way I'd bet.



Posted by gerardvanderleun at May 6, 2012 9:38 PM
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"It is impossible to speak in such a way that you cannot be misunderstood." -- Karl Popper N.B.: Comments are moderated and may not appear immediately. Comments that exceed the obscenity or stupidity limits will be either edited or expunged.

An old joke, relevant to this post:
What's the opposite of progress?
Congress

Posted by: stephen b at May 6, 2012 8:25 AM

The word "progressif" must have been suggested to a French writer by the Devil himself it is such bad French. What a face the illustrious dead, in whose society I live, would have made at it!--
Tocqueville

As a supreme if unintended compliment, the enemies of the system of private enterprise have thought it wise to appropriate its label.--
Joseph Schumpeter

There are fits of forgetfulness or deceit which terrify; you open your ears, you rub your eyes, not knowing whether you are awake or asleep. When the imperturbable individual to whom you owe such assertions descends from the rostrum and takes his seat impassively, you follow him with your gaze, suspended as you are, between a kind of astonishment and a sort of admiration; you are unsure whether the man has not received some authority from nature giving him the power to recreate or annihilate the truth.--
Chateaubriand

If thought corrupts language, language can also corrupt thought. A bad usage can spread by tradition and imitation even among people who should and do know better.--
Orwell

Rhetoric is the art of ruling the minds of men.--
Plato

Posted by: james wilson at May 6, 2012 10:38 AM

Excellent idea.

Posted by: Jewel at May 6, 2012 10:32 PM

Another American checking in.

An as a bonus: "condom chewing San Francisco" -- You should get a Pulitzer Prize for that phrase.

Posted by: mushroom at May 7, 2012 10:07 AM

Bravo Zulu Gerard!
American is unattackable. Brilliant! I can hear progressives sputtering as they try to say Americans are really conservatives, independents, or republicans, etc..

From a fellow American: well done, Sir. :^)

Posted by: USS Ben at May 7, 2012 9:28 PM

Nobody does it better -- more to the point, nobody SAYS it better -- than you, Gerard. Thanks.

Posted by: LT at May 8, 2012 5:44 AM

Pity we didn't have the internets back when you were a rip-roaring radical before embarking on a lucrative career as a pornographer. It would be amusing to compare the young opportunist with the older, 'wiser' one.

Cheers.

Posted by: Arthurstone at May 11, 2012 10:46 AM
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