The hard-core unemployable
Opining in the Washinton Post Robert Samuelson asks, "Is the economy creating a lost generation?" He expands on this by stating at the outset,
This is not a good time to be starting out in life. Jobs are scarce, and those that exist often pay unexpectedly low wages. Beginning a family — always stressful and uncertain — is increasingly a stretch. The weak economy begets weak family formation.
"The bad luck and bad timing of today’s 20-somethings may pass. Birth rates could bounce back.... The economic recovery may strengthen; the retirement of baby boomers will create new job openings; and surveys indicate the young remain optimistic despite setbacks."
Well, as Maverick's grandpappy used to say, "Hope in one hand and crap in the other and see which one fills up first."
A much cannier company dialed this "lost" generation's number directly in this widely aired commercial for Microsoft's new "We're Not Apple" smartphone.
Yes indeed. Microsoft knows that this generation puts actually having a job -- a career -- a home -- a family -- at a very low level; almost an afterthought.
Instead this generation's goals, according to Microsoft which spends a lot of money figuring them out, are all about gratifying their childish and adolescent selves for a long as possible. Probably on somebody else's dime. MSoft doesn't care about that as long as that dime buys their phones. Coming soon: "ObamaPhone for All Slackers!"
Indeed the Microsoft ad is in large measure an ode -- an homage -- to slackers; those who do nothing because they have nothing to do and are happy not doing it. In order the roles cited in the commercial are: food lover, movie lover, road tripper, music mentor, gamer, fashion hunter, page turner, [the odd] single dad, the socializer, the [ever-popular] working mom, ... the play maker, the deal seeker,... and the up all nighters.
I make that three marginally productive social roles vs. ten "individuals" who aren't really contributing anything other than roaming about using up oxygen after taking an advanced degree in Being and Nothingness. (We note that the ad also represents types which are diversely inclusive or inclusively diverse ... which is how you have to be in commercial world these days.)
In a way, it's fortunate that these eternal children and teen toddlers have nothing important to do and no important or even marginally productive jobs to go to. They wouldn't know to do if they actually had to do something. Instead it's get some food stamps for Whole Foods, an ObamaPhone! to update your Facebook page and a little dog that you and your SO of any gender can raise instead of a child. After all, it's so much easier and cheaper to pick up dogshit for ten years that the costs of a college education for a real kid.
Looked at this way this new and not improved "Lost Generation" may simply die out in a few decades. Much like the couple in the opening scenes of Idiocracy.
Don't look now but there's some herd culling coming down the road at you. You asked for it in November and you are about to get it. Good and hard.
All the best.
P.S. Write if you find work.Posted by gerardvanderleun at December 12, 2012 10:25 AM