February 5, 2016

"My Dad:" State of the Art Contemporary Corporate Propaganda from Hershey

High marks to Hershey's for hitting all the obvious PC diversity buttons in this bit of soppy sentiment aimed straight at the Hallmark Card Heart of 2016 Progressive America. {Or-- as one of my more astute readers just said -- "Virtue Signaling Bukake."}

We open with the ambiguously gay/straight/bi dad working from a suspiciously motherless home with, in the background yearning for attention, is the ambiguously gendered "daughter" with pixie cut.

Add-ins en route;

+ the elderly disabled on her scooter,

+ the use of the bus/public transport,

+ street hockey played with boys and girls and featuring a boy with long curls,

+ random Asian neighbor peering out of window,

+ videoconference meeting with "presenting female executive" with, of course, one admiring white beta male bracketed between two black males -- lest anyone think white men are in charge of anything in this Alternate Universe America where everyone chants the U2 Hymn, "I believe in the Kingdom Come / Then all the colors will bleed into one"

And then, at the end, the soft sweet sell: Wrapping it all up with the ultimate AlternateAmerica snack, The 'Smore, where black, white, and brown all bleed into one fine tasty American treat. It might have been called "The Moonpie" but that's a bit Southern and hence a raaaaacist snack.

Hershey just wants you to know that this expensive chunk Hershey propslush is just its chocolate kiss to the world.

All in all a well-crafted bit of contemporary Government/Corporate propaganda.

Look for it to scroll past at the Super Bowl for several million bucks down the drain.

Posted by gerardvanderleun at February 5, 2016 10:39 AM
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"It is impossible to speak in such a way that you cannot be misunderstood." -- Karl Popper N.B.: Comments are moderated and may not appear immediately. Comments that exceed the obscenity or stupidity limits will be either edited or expunged.

Somewhere Joseph Goebbels smiles.

Posted by: tim at February 5, 2016 11:42 AM

What? You call that proper PC diversity? Without a single hijab? I don't think so. Time to protest and boycott those racist Islamophobes at Hershey.

Posted by: Harry at February 5, 2016 2:13 PM

Don't know what they've been cutting their shit with to try to keep up but it's not tolerable. Same with all the others. Took a bite out of a Snickers the other day and I thought I bit into a solid chunk of driveway gravel, unedible and hit the can. Seasonal Elmers is OK if you can find it. Bought my wife a box of 100 assorted Lindt truffles for her birthday next week but she's going to receive 99 as one got test fired and passed with flying colors. Proper candy is something that can't be afforded any more by normal people.

My wife and I were reminiscing recently how little candy we ate when we were young kids in the 50's and 60's and when we did it was a special time, rememberable. A full sized Hershey bar was a dime and so was a 12oz Pepsi in a real glass bottle with 2 cents deposit. We could count the number of times we enjoyed them on 4 hands with a few fingers left over.

By the 80's the Hershey bar became a quarter and so did the Pepsi but now in a throw away plastic bottle and the giant bottle recycle rooms in the back of the grocery stores became places for more back stock, and candy bar wrappers littered every street.

Now that Hershey bar is more than a dollar everywhere and tastes like shit and the same story for the Pepsi but worse. The cheap (though they never count the cost) plastic bottles lay in the gutters til doomsday with no hope for *recycling* because there is no built-in profit like the good ol' glass bottle days where bottles almost always automatically ended up where they belong, and the giant bottle rooms viv a vis back stock rooms have been eliminated by JIT deliveries and are now employee diversity education centers.

All the numbers are much higher and all the quality is much lower and the expanded population is much closer and getting on each others nerves and all of us creep ever closer to the boiling point.

Pressure doesn't always make diamonds, sometimes it makes explosions and all of us are teetering on the edge of a chocolate apopolyptic blow out of historic proportions.

Harden your heart.

Posted by: ghostsniper at February 5, 2016 2:45 PM

*wipes tear from eye*

Oh, well done, Gerard. Truly, one cannot be sustained by chocolate for dinner, after a public transit foray to Pussyville.

As a result, your Tip Jar is now full of the requisite squishy, melted, green fecal wipes. Call it Virtue Signaling bukake.

Posted by: ArmChair Sinner at February 5, 2016 3:00 PM

"Virtue Signaling bukake."

I'm stealing that for multiple uses. It will come in very handy when using Twitter for it's purpose: Abuse.

Posted by: Van der Leun at February 5, 2016 5:08 PM

Check that. I've already used it on the YouTube page of this Vid where it didn't take long for the local vermin to slither in waving their raaaaaaaacist flag.

Posted by: Van der Leun at February 5, 2016 5:14 PM

Well, I thought it was kind of sweet.

Posted by: See-Dubya at February 5, 2016 8:54 PM

Oh there's no question it is sweet and touching and designedly so. But if you watch the drift of other "teaching" commercials it is also rife with propaganda for the "good way to live."

Posted by: vanderleun at February 5, 2016 9:12 PM

All these fond memories of Pepsi. Yuck. And to talk about a company in the bag for progressive commies. I refuse to drink Pepsi products.

Posted by: Snakepit Kansas at February 6, 2016 6:33 AM

I didn't find it sweet, or even very original. Just another variation on "Dumb wimpy Dad can't do anything right, but never fear: smartypants kid saves the day and teaches him what Life Is Really About."

Posted by: Dr. Mabuse at February 6, 2016 8:22 PM

I used to know the president of a media company and all those promotions they did for the Army had to have so many blacks, so many women so many Asiatics to be politically correct. It was all staged.

Posted by: Ray at February 7, 2016 10:44 AM

all i saw was a little girl who wanted to spend time with her pop, fuck the environment/circumstances in which it occured.

Posted by: uglykidmoe at February 7, 2016 11:04 AM

lol, sorry for the double post..

Posted by: uglykidmoe at February 7, 2016 11:07 AM

@uglykidmoe: Well, they sucked you right in, then, didn't they?

Looks like their several million bucks wasn't completely wasted.

Posted by: Freddy at February 8, 2016 7:14 AM

speaking of sucked, you need to pull your husbands penis out of your mouth fred. at least while you attempt to think and type. seems to be interfering with your comprehension ;)

Posted by: uglykidmoe at February 11, 2016 7:37 PM